Episode 5: Building a PR Agency to Sell

For some PR professionals, building an agency to sell is a career goal. Some stumble in to it while others set out to purposefully build toward a desired exit. But, what does it take to get there?

I’ve always been curious about the steps to build and sell an agency and set out to get the inside scoop from a boutique agency owner who did just that.

Before transitioning to CMO roles at GoNoodle (current) and Descartes Labs (prior), Julie Crabill spent nearly two decades in agency PR at SHIFT Communications, Edelman, Weber Shandwick and the Benjamin Group. After her work in agency PR, Julie founded Inner Circle Labs, an award-winning marketing communications company focused on frontier technology, which she sold to Highwire Public Relations in January of 2018.

In this podcast, we discuss a range of topics, including the early days of Inner Circle Labs, her approach to building brand awareness, growth challenges, lessons learned, and more.