The Business of PR Podcast explores the ways PR and Communications operates as a core business function and a powerful tool to drive business growth, increase influence,and create positive change in society

Episode 1: Navigating the Canna-PR Green Rush

Episode 1: Navigating the Canna-PR Green Rush

Nicole Jordan
PR, New Business

The Canna biz is smoking hot and just getting started but, is it PR business as usual in a market still in its wild west phase? What gotchas could land PR and marketing in hot water in an industry with shifting regulations? What nuances are there to know before jumping in? 

(Note: This was recorded in 2019 and while the advice is still solid, look for an update show in 2021)

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Canna PR pioneer, Heidi Haller Groshelle, founder of Ingrid Marketing, joins Nicole Jordan to share insights into the fast-growing Canna industry and the opportunities and challenges it’s creating for PR and Marketing professionals looking to cash in on the green rush

Episode 2: Pro's and Con's of Agency Sub-contracting

Episode 2: Pro's and Con's of Agency Sub-contracting

Introduction to Business of PR