Episode 13: Bad Clients: How to Spot Them and What To Do With Them
Bad clients. We've all been there.
How do you spot troublesome clients in advance and how to navigate if good clients turn bad?
In this Radix Roundtable episode, host Nicole Jordan is joined by three PR pros (Kat Eller Murray, ROAM Communications; John McCartney, Jmac PR; Jamie Brown, Direct Public Relations) from the Radix Collective independent PR network who share personal stories, common red flags to look out for, how they've handled ending a bad client situation, and elements of what makes a good client.
Guests:
John McCartney is the Principal of Jmac PR and has 20+ years of experience leading traditional PR and social media campaigns for technology, advertising, marketing, media brands. John is currently a board member with both PRSA-LA and PRSA-SF chapters and also an advisor with Women Who Code.
Jamie Dabao Brown, founder of Direct Public Relations, launched her boutique agency after spending more than 15 years in the communications industry. She specializes in developing and implementing public relations strategies for mid-large sized companies across several industries, including technology, higher education, food & beverage, and life sciences, among others. Prior to Direct Public Relations, she spent many years running campaigns for consumer name brands (Nestle, Anheuser-Busch, Sony) at international public relations agency, Fleishman-Hillard, and in-house at NBC, Parsons Corporation and Woodbury University. She’s a graduate of UC Berkeley.
Founder/Principal, ROAM Communications
Kat is a public relations professional with experience in corporate and technology communications. She also has extensive experience developing philanthropic campaigns for youth and teens. Prior to founding ROAM Communications, Kat worked as a manager of global communications and public affairs at Google in Mountain View, California, and as a senior account executive at Fleishman-Hillard International Communications in San Francisco.
Born and raised as a die-hard Sooner in Tulsa, Oklahoma, Kat actually began her career at a very young age. At age 11, she launched Lemon-Aid, an annual city-wide Labor Day weekend venture, where kids across Tulsa donated their time to sell lemonade and all money raised went directly to benefit the children and families at the Tulsa Day Center for the Homeless. Over a 7-year period, with the help of more than 10,000 youth volunteers, Lemon-Aid raised more than $350,000. As a result of this philanthropic work, she received the National Caring Institute Award and the inaugural Prudential Spirit of Community Award.
